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Why Test Packaging Is Crucial For Your Products?

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  One of the crucial steps in the product packaging designing and packaging optimization is test packaging. Surprisingly, this step is not given adequate importance despite the fact that it will serve as the single flame test to establish whether your packaging design is capable of meeting the demands of the shipping process and provide your products adequate protection. Each product presents a unique packaging challenge and you need rise up to this challenge and ensure that your product reaches your customers safely. Since every packaging scenario is unique, whatever you have put together as packaging would be nothing more than calculated guesswork. You just presume that the packaging will hold together going through the extreme shipping conditions. How will you know whether it actually does if you have not subjected your packaging to the actual shipping and handling conditions? This is where test packaging gains significance. This removes the guesswork out of ensuring the best ...